Juliette Franco
Digital Marketing Lead Mint VelvetDay 2 | 17th June
2:30 PM BUDGETING INTERVIEW: Adaptive budgeting: How can you allocate budget in real-time based on live-performance signals to optimise spending?
- How can you use adaptive budget reallocation frameworks to move spend away from underperforming campaigns mid-flight?
- How can early signals such as engagement and AOV be used to optimise your spending during a campaign?
- How can unified campaign dashboards help cross-functional teams align on spend shifts without delay?
- How can you use automation tools to reduce decision making bottlenecks and speed up reaction time across eComm and media?
Check out the incredible speaker line-up to see who will be joining Juliette.
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