Paula Abasolo

Paula Abasolo

Omnichannel Technical Delivery Lead Mint Velvet

Day 1 | 16th June

2:50 PM Lessons Learned Interactive Roundtables

Join a group of 5 retailer peers to deep dive into a subject that is a top priority for you. As well as learning from the roundtable host, you can benchmark with your peers to find out how they are finding solutions to the challenges you face.

Roundtable 1: Levelling up with Technology: How can leaders upskill non-technical teams reduce friction and drive adoption of new technologies without overwhelming?

Paula Abasolo, Omnichannel Technical Delivery Lead, Mint Velvet

Roundtable 2: Moving from Clicks to Commerce: How can you turn organic search into sales improving SEO conversion rates not just visibility?

Helena Dingley, Senior Ecommerce Director, Ella & Jo

Roundtable 3: Tackling Cross Border Complexity: From GDPR and VAT, to Logistics and returns, how can you avoid common pitfalls when scaling into Europe, the US or beyond?

Aymer Wilson, Head of Digital Trading, Hobbycraft

Roundtable 4: Balancing Speed and Margin: How can you offer faster fulfilment to meet the demands of Gen Z customers without bleeding profit?

Meriel Neighbour, Director of Technology Delivery and Transformation, River Island

Roundtable 5: Measuring ROAS vs Profitability: How are leading retailers learning to differentiate between high ROAs and actual bottom-line contribution?

Stefania Del Zotto, Digital Director, Bradshaw Taylor

Check out the incredible speaker line-up to see who will be joining Paula.

Download The Latest Agenda