What if removing a small subset of customers could meaningfully improve your margins, your NPS, and your conversion rates all at once? For most retailers, a hidden pool of unprofitable customers drains operational budgets through return abuse, fraudulent claims, and the endless cost of managing them. And the usual fixes, tighter policies and blanket restrictions, tend to hurt loyal shoppers more than bad actors. This session explores how identity decisioning changes that equation. Forter will walk through how merchants use network-level intelligence to identify and remove bad actors without disrupting the experience for everyone else, unlocking instant refunds, reducing friction, and turning margin protection into a genuine growth strategy.