• How can you design 'welcome' experiences that build trust and reduce decisional fatigue for new shoppers to create a sense of brand credibility quickly?
• How can reducing the number of steps to checkout improve first time conversion without losing key info?
• How can UX improvements on mobile such as swipe able carousels and clean checkout flows help to reduce abandonment among high intent audiences?

Session format: Following the interview, you will break into groups to benchmark ways to improve cross-channel UX.