Dee Gittins

Global Director, eCommerce Farrow & Ball

Day 2 | 17th June

12:05 PM UX PANEL INTERACTIVE: First-time conversion wins: How can you simplify mobile journeys and checkout flows to increase new customer revenue?

  • How can you design ‘welcome’ experiences that build trust and reduce decisional fatigue for new shoppers to create a sense of brand credibility quickly?
  • How can reducing the number of steps to checkout improve first time conversion without losing key info?
  • How can UX improvements on mobile such as swipe able carousels and clean checkout flows help to reduce abandonment among high intent audiences? 

Check out the incredible speaker line-up to see who will be joining Dee.

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