Laura Ross
Head of Customer Transformation Holland & BarrettDay 1 | 16th June
11:30 AM CLV FIRESIDE: Putting lifetime value first: How can you shift media spend from ROAS to predictive LTV models for higher profitability?
- How can you break silos across your CRM, CDP eComm and Media teams to build a clear picture of customer value over time?
- How can real world use of predictive analytics identify the key moments to interact with customers to drive retention and repeat behaviour?
- How can you use LTV data to reshape paid media strategy and move beyond ROAS to evaluate media spend against future customer value, not just clicks – how can this shift improve marketing efficiency and sustainable business growth?
Check out the incredible speaker line-up to see who will be joining Laura.
Download The Latest Agenda