James Rigg is Group Director at Buy It Direct Group, one of the UK's leading online retailers, where he leads growth through new channels, category expansion and the acquisition of complementary businesses across DTC, marketplaces and social commerce. He has helped scale the business from £50m to over £400m in revenue, including building subscription and replenishment-led models.

Rigg leads a test-and-learn approach, focusing on channels that deliver genuine incremental value. He focuses on building a connected commerce ecosystem, combining retail execution with fulfilment and customer experience. His background spans R&D, systems and commercial leadership. He is also co-founder of CLEAR, the industry initiative driving more sustainable electronics through repair, reuse and policy change.