Ian Macfarlane
Global Head of SEO H&MDay 2 | 17th June
3:30 PM CASE STUDY: AI search optimisation: How can you predict intent and reduce null results to increase product discovery and conversion?
- How can AI search predict intent by using behavioural insights to refine results and produce relevant info faster?
- How can search interaction data be used to inform merchandising and stock prioritisation empowering merchandisers to react faster and providing opportunities to cross sell based on search paths?
- How can you use AI search to reduce null results and increase conversion re-ranking products dynamically to lower cart abandonment and improve UX?
- How can visual and voice search be utilised to support mobile and accessibility use cases?
Check out the incredible speaker line-up to see who will be joining Ian.
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