Ian Macfarlane

Ian Macfarlane

Global Head of SEO H&M

Day 1 | 16th June

10:30 AM CASE STUDY: Winning the AI Search battle - how to actually do GEO

  • How can brands measure AI search performance if AI platforms like ChatGPT and Claude are a closed black box?

  • How does GEO differ from SEO - and what matters most for retailers today? 

  • What should retailers actually do to improve their visibility in AI platforms?

Check out the incredible speaker line-up to see who will be joining Ian.

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