• How can you break silos across your CRM, CDP eComm and Media teams to build a clear picture of customer value over time?
• How can real world use of predictive analytics identify the key moments to interact with customers to drive retention and repeat behaviour?
• How can you use LTV data to reshape paid media strategy and move beyond ROAS to evaluate media spend against future customer value, not just clicks – how can this shift improve marketing efficiency and sustainable business growth?
  
  

• How can in store staff training and enablement continue to drive loyalty signups at the point of sale?
• How can mapping loyalty engagement points across web, app and store help to identify areas of drop off and support a more seamless omnichannel experience?
• How can you align loyalty tech across online checkouts, mobile apps and in store?
• How can real time app and SMS integrations support reward triggers during in store moments? 

Session format: In this gamified interactive session, you will work in groups to solve a series of problems and challenges surrounding loyalty and retention.

Sample questions might include: 

• Discount Addiction: A high volume of your orders are only coming from promo code redemptions – how do you overcome customers training to wait and not wanting to pay full price.
• Data shows that Gen Z are ignoring your loyalty programme - how do you reinvent loyalty for a generation that values community, content and speed over points and perks
• Your most engaged customers aren’t profitable – A deep dive shows your most active members are a lower AOV and higher cost to serve - do you shift your strategy to focus on value over engagement? How do you measure the ‘right’ kind of loyalty?