Moses Rashid
Global Marketing Director Topshop & TopmanDay 2 | 17th June
9:10 AM CASE STUDY: Thriving through innovation: How we scaled globally at rapid speed without sacrificing profit, brand purpose, or customer trust
- How can you design an expansion strategy that prioritises the best regions to double down on – identifying which countries offer the best blend of acquisition cost, logistics maturity and customer LTV?
- How can you ensure consistent brand positioning across all channels without diluting local relevancy or core identity?
- How can you build agile fulfilment and returns infrastructure that enables next-day delivery and frictionless returns in new geographies?
- How to lean on gen AI and dynamic content personalisation help to tailor campaigns across markets while maintaining a streamlined team
- What partnerships with local influencers, creators or retail operators help accelerate growth while building trust with new customer segments?
Check out the incredible speaker line-up to see who will be joining Moses.
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