Steve Millard

Steve Millard

Global eCommerce Director Turtle Wax

Day 2 | 17th June

11:40 AM PERSONALISATION PANEL: Content that converts: How can you personalise and test dynamic formats to accelerate purchase and drive revenue?

  • How can personalising landing pages allow you to increase conversion and reduce bounce rates?
  • How can adapting creative in real time allow you to improve campaign agility and ROI?
  • How can you test dynamic formats to identify what content drives the most profitable actions?
  • How can tailoring messaging by channel allow you to guide customers toward higher-value products? 

Check out the incredible speaker line-up to see who will be joining Steve.

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