• How can predictive AI help anticipate customer needs and trigger personalised journeys that improve conversion and LTV?
• How to combine CRM, transactional, and behavioural data to deliver hyper-relevant content and offers in real time
• How can retailers balance personalisation with privacy, particularly as UK consumers grow more data-conscious?

• As workflows will increasingly be made up of humans and AI working together, how will mindsets shift from “it’s either AI or humans” to combing “humans with AI”?
• What new specialist AI-centric roles will emerge that are more focussed on the training and guiding of AI systems?
• How should you evolve your eCommerce and digital marketing recruitment strategy to ensure you are recruiting the right balance of creative/ human voices and those with AI/ analytical skills?
• How can leaders evolve team structure and culture plus develop employees’ skillsets to harness AI tools whilst managing change? 

Session format: As well as hearing insights from our fantastic panel of eCommerce and marketing experts, through a series of polls you’ll benchmark against your peers to find out what changes retailers are already making to eCommerce and digital marketing teams to harness the plethora of AI tools on the market.