James Shaw
Digital Marketing Manager FanaticsDay 2 | 17th June
11:30 AM PERSONALISATION FIRESIDE: How to optimise content personalisation and test dynamic formats to shorten the path to purchase and drive revenue growth
- How can personalising landing pages allow you to increase conversion and reduce bounce rates?
- How can adapting creative in real time allow you to improve campaign agility and ROI?
- How can you test dynamic formats to identify what content drives the most profitable actions?
- How can tailoring messaging by channel allow you to guide customers toward higher-value products?
Check out the incredible speaker line-up to see who will be joining James.
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