Abdu Alhadithi is Digital Director at Sculpted by Aimee, where he oversees eCommerce, digital marketing, marketplaces and social commerce, with a focus on driving sustainable growth across DTC, Amazon and emerging platforms such as TikTok Shop. With over 17 years’ experience, he brings deep expertise across eCommerce strategy, performance marketing and digital transformation. Before joining Sculpted by Aimee, Abdu held multiple senior roles at THG Ingenuity, including Head of Marketing and Product Marketing Director, where he partnered with leading brands such as Elemis, No7, P&G, PZ Cussons and Nintendo. He played a key role in helping brands expand into new markets and scale rapidly, taking several from £0 to £5 million in revenue within 12–18 months. He also led alliances and partnerships at THG, collaborating with Google Cloud, Microsoft Azure, AWS and Criteo to build a robust ecosystem of technology integrations. Earlier in his career, Abdu led digital at Heathrow Airport, delivering a major transformation programme including the launch of its marketplace proposition. A recognised industry voice, Abdu has spoken at leading events, judged major awards and contributed as a senior writer for Brainz Magazine. Outside of work, he is passionate about giving back, having led a nationwide university campaign that raised £300k for orphans, and enjoys football, hiking and padel.