Abdu Alhadithi

Digital Director Sculpted by Aimee

Day 1 | 16th June

12:20 PM UNIFIED MEASUREMENT PANEL: Connecting channels: How can you use unified marketing measurement to gain a single view of performance across eCommerce, media, marketplace and in-store?

  • How can you track multi-touchpoint influence in a world where discovery, engagement and conversion now span social, store and AI-driven surfaces?
  • How can you architect a unified measurement strategy that connects your media, marketplace, eCommerce and in-store performance to actual business impact – not just vanity metrics?
  • How can you make use of AI and predictive analytics to help forecast campaign outcomes before spend is deployed thus reducing waste and improving agility?
  • How can you connect the impact of relatively new metrics, such as retail media and agentic commerce campaigns to full funnel customer behaviours and understand the new metrics that will matter in an agent led ecosystem? 

Check out the incredible speaker line-up to see who will be joining Abdu.

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