Join Pion (the company that took Student Beans from a simple idea to a global platform reaching millions), as we uncover the brands capturing the hearts, minds, and wallets of students today and the spending personas reshaping youth marketing today. Backed by fresh insights from Pion's latest PION100 study, this session reveals what young people say they love versus what they actually spend on.

This isn't just a list; Richard Jackson, Head of Content at Pion deep dives into the most influential brands shaping youth culture today, plus the emotional drivers, spending patterns, and brand behaviours that marketers need to know to stay relevant with the next generation.