Aymer Wilson

Aymer Wilson

Head of Digital Trading Hobbycraft

Day 1 | 16th June

11:30 AM CLV FIRESIDE: Putting lifetime value first: How can you shift media spend from ROAS to predictive LTV models for higher profitability?

  • How can you break silos across your CRM, CDP eComm and Media teams to build a clear picture of customer value over time?
  • How can real world use of predictive analytics identify the key moments to interact with customers to drive retention and repeat behaviour?
  • How can you use LTV data to reshape paid media strategy and move beyond ROAS to evaluate media spend against future customer value, not just clicks – how can this shift improve marketing efficiency and sustainable business growth?

4:35 PM Roundtable 5: Tackling Cross Border Complexity: From GDPR and VAT, to Logistics and returns, how can you avoid common pitfalls when scaling into Europe, the US or beyond?

Check out the incredible speaker line-up to see who will be joining Aymer.

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