Aymer Wilson

Aymer Wilson

Head of Digital Trading Hobbycraft

Day 1 | 16th June

12:45 PM CLV INTERVIEW: Putting Lifetime Value First: How can you shift media spend from ROAS to predictive LTV models for higher profitability?

  • How can you break silos across your CRM, CDP eComm and Media teams to build a clear picture of customer value over time?
  • How can real world use of predictive analytics identify the key moments to interact with customers to drive retention and repeat behaviour?
  • How can you use LTV data to reshape paid media strategy and move beyond ROAS to evaluate media spend against future customer value, not just clicks – how can this shift improve marketing efficiency and sustainable business growth?

2:50 PM Lessons Learned Interactive Roundtables

Join a group of 5 retailer peers to deep dive into a subject that is a top priority for you. As well as learning from the roundtable host, you can benchmark with your peers to find out how they are finding solutions to the challenges you face.

Roundtable 1: Levelling up with Technology: How can leaders upskill non-technical teams reduce friction and drive adoption of new technologies without overwhelming?

Paula Abasolo, Omnichannel Technical Delivery Lead, Mint Velvet

Roundtable 2: Moving from Clicks to Commerce: How can you turn organic search into sales improving SEO conversion rates not just visibility?

Helena Dingley, Senior Ecommerce Director, Ella & Jo

Roundtable 3: Tackling Cross Border Complexity: From GDPR and VAT, to Logistics and returns, how can you avoid common pitfalls when scaling into Europe, the US or beyond?

Aymer Wilson, Head of Digital Trading, Hobbycraft

Roundtable 4: Balancing Speed and Margin: How can you offer faster fulfilment to meet the demands of Gen Z customers without bleeding profit?

Meriel Neighbour, Director of Technology Delivery and Transformation, River Island

Roundtable 5: Measuring ROAS vs Profitability: How are leading retailers learning to differentiate between high ROAs and actual bottom-line contribution?

Stefania Del Zotto, Digital Director, Bradshaw Taylor

Check out the incredible speaker line-up to see who will be joining Aymer.

Download The Latest Agenda