Dr Michael Haywood

Dr Michael Haywood

CEO & Co Founder BrandPay

Dr Michael Haywood - PhD, Engineering

Michael Haywood has more than 20 years of experience in start-up and global B2B and B2C product tech, founding and exiting multiple private equity traded and publicly listed companies in that time, working across Europe, North America, and Asia Pacific.

Co-Founder and CEO of BrandPay.io, Michael is building a new category at the intersection of fintech, UGC, and performance marketing. BrandPay is a closed-loop content-to-commerce payment rail that rewards everyday customers for creating Instagram content, with those rewards spent back with the brand. Live and scaling across Australia, the UK, and the US, BrandPay is redefining how ecommerce brands grow reach, loyalty, and revenue without the one-way cost of traditional ads.

Day 2 | 17th June

11:00 AM PERSONALISATION PANEL: Content that Converts: How can you personalise and test dynamic formats to accelerate purchase and drive revenue?

  • How can personalising landing pages allow you to increase conversion and reduce bounce rates?
  • How can adapting creative in real time allow you to improve campaign agility and ROI?
  • How can you test dynamic formats to identify what content drives the most profitable actions?
  • How can tailoring messaging by channel allow you to guide customers toward higher-value products? 

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda