• How can you track multi-touchpoint influence in a world where discovery, engagement and conversion now span social, store and AI-driven surfaces?
• How can you architect a unified measurement strategy that connects your media, marketplace, eCommerce, and in-store performance to actual business impact – not just vanity metrics?
• How can you make use of AI and predictive analytics to help forecast campaign outcomes before spend is deployed thus reducing waste and improving agility? 
• How can you connect the impact of relatively new metrics, such as retail media and agentic commerce campaigns to full funnel customer behaviours and understand the new metrics that will matter in an agent-led ecosystem?

• How can personalising landing pages allow you to increase conversion and reduce bounce rates?
• How can adapting creative in real time allow you to improve campaign agility and ROI?
• How can you test dynamic formats to identify what content drives the most profitable actions?
• How can tailoring messaging by channel allow you to guide customers toward higher-value products? 

• How can you design 'welcome' experiences that build trust and reduce decisional fatigue for new shoppers to create a sense of brand credibility quickly?
• How can reducing the number of steps to checkout improve first time conversion without losing key info?
• How can UX improvements on mobile such as swipe able carousels and clean checkout flows help to reduce abandonment among high intent audiences?

Session format: Following the panel discussion, you will break into groups to benchmark ways to improve cross-channel UX.