Matthew Mayo
Vice President MastercardDay 1 | 16th June
1:00 PM Lunch Masterclass: Making Good on AI’s Growth Promise: Turning Better Signals into Lifetime Customer Value
- Why AI isn't yet creating momentum: what's preventing short‑term gains from compounding into lifetime value
- From execution speed to decision orchestration: the critical shift AI must make to unlock real growth
- Lifetime value as a guiding principle: moving beyond campaign metrics to customer‑led growth across the full lifecycle
- The few decisions that matter most: identifying and aligning on the 2–3 high‑impact decisions that drive LTV
- From strategic decisions to personalised impact: how AI‑powered personalisation and loyalty signals shape acquisition, engagement, and conversion
Check out the incredible speaker line-up to see who will be joining Matthew.
Download The Latest Agenda