Search is no longer one channel. Humans browse, bots crawl, and AI agents recommend and choose. Learn what changes across platforms, what stays consistent, and how retailers can build a measurement system that drives visibility and revenue in AI-led commerce. 

The path to purchase now runs through three distinct audiences: human shoppers, crawlers indexing your catalogue, and AI agents making recommendations on customers' behalf. This workshop brings together retail and brand leaders to examine how product discovery is changing, where current strategies fall short, and what a modern visibility and measurement framework looks like in an AI-led commerce environment.