Linda Cereda

Linda Cereda

Global VP Marketing Data Nike

Day 1 | 16th June

9:10 AM CONNECTED COMMERCE KEYNOTE: Agentic AI Revolution: How we’re redefining the customer journey to eliminate friction and unlock the next era of growth

  • How can agentic AI remove friction across path to purchase by enabling natural language discovery, comparison, and checkout all in one place?
  • How can integrating native checkout into platforms like ChatGPT drive incremental revenue and expand digital reach beyond your owned channels?
  • How can embedding your brand into emerging AI platforms safeguard visibility and brand equity as the discovery economy shifts away from traditional search and navigation?
  • How can agentic commerce help to meet accessibility, convenience, and speed expectations for the newer shopper segments?
  • How can all your internal teams (CX, Product and data) collaborate to unlock agentic commerce without overhauling your entire tech stack?

Check out the incredible speaker line-up to see who will be joining Linda.

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