George Sullivan is the Founder and CEO of The Sole Supplier, the UK's #1 sneaker and streetwear platform, reaching over 4.5 million people who live and breathe fashion and youth culture.
Most brands start with the ‘why’, George starts with the ‘who’ - this philosophy is all about a human-first approach to building brands. In practice, this means Geroge can enable brand builders to make braver, bolder decisions whilst staying true to company values. He has seen this work first hand - with The Sole Supplier rewriting the rules for how some of the world’s top brands connect with Gen Z and embed product stories in youth culture.
Day 1 | 16th June
2:30 PM BRANDING INTERVIEW: Winning with Authenticity: How to can you deepen emotional connection to your brand to stand out and increase LTV
- How can you align your brand purpose with consumer values to both deepen emotional connection and loyalty thus enhancing LTV?
- How can you integrate authenticity into influencer strategy to avoid partnerships which aren’t reflective of your mission?
- How can your internal brand culture be leveraged externally to drive authenticity and advocacy?
Check out the incredible speaker line-up to see who will be joining George.
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