The majority of retailers are already running AI-led media and committing significant budgets through them every day. The commercial return on that investment is directly affected by how well the operating model around those campaigns is set up to let them perform.

Alex Adamson, CMO at Secret Sales, and Drew Smith, CPO and co-founder of Upp.ai, both Performance Marketing World Power List members, join Steve Warrington, SVP at Upp.ai, to talk through what looks different in practice, using Secret Sales's European expansion as the proof point.