• What technologies can help you connect and personalise the online and in-store experience to increase your share of wallet?
• How can you map out tech touchpoints across the customer journey to uncover hidden inefficiencies?
• What are the benefits of consolidating tech vendors to improve ROI vs working with specialist tools to align business functions?
• How can you optimise vendor overlap to identify cost-saving consolidation opportunities?
• How can you integrate social commerce, so it becomes an important player in improving checkout conversion, not just a marketing platform? 

• As workflows will increasingly be made up of humans and AI working together, how will mindsets shift from “it’s either AI or humans” to combing “humans with AI”?
• What new specialist AI-centric roles will emerge that are more focussed on the training and guiding of AI systems?
• How should you evolve your eCommerce and digital marketing recruitment strategy to ensure you are recruiting the right balance of creative/ human voices and those with AI/ analytical skills?
• How can leaders evolve team structure and culture plus develop employees’ skillsets to harness AI tools whilst managing change? 

Session format: As well as hearing insights from our fantastic panel of eCommerce and marketing experts, through a series of polls you’ll benchmark against your peers to find out what changes retailers are already making to eCommerce and digital marketing teams to harness the plethora of AI tools on the market.