Michelle Riordan
Lead Digital Strategy and Execution Manager HiPP OrganicDay 1 | 16th June
2:00 PM LOYALTY CASE STUDY: How we leverage ambassadors and communities to inform our content strategy and support personalisation at scale
- How can a community-led content strategy help you scale emotional connection, brand trust, and drive repeat purchases?
- How can using brand ambassador content from people who engage with your brand increase authenticity, improve conversion and provide the real world social proof customers value?
- How can building a loyalty programme around communities’ reward customers not just for transactions but meaningful contribution to deepen engagement in a value-aligned way?
Check out the incredible speaker line-up to see who will be joining Michelle.
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