Melda Hamarat

Melda Hamarat

Global Head of Digital Commerce Strategy Magnum Ice Cream

Day 2 | 17th June

12:35 PM PANEL DISCUSSION: How to integrate AI-powered search to predict intent, improve discovery and reduce friction

  • How can AI search predict intent by using behavioural insights to refine results and produce relevant info faster?
  • How can search interaction data be used to inform merchandising and stock prioritisation empowering merchandisers to react faster and providing opportunities to cross sell based on search paths?
  • How can you use AI search to reduce null results and increase conversion y re-ranking products dynamically to lower cart abandonment and improve UX?
  • How can visual and voice search be utilised to support mobile and accessibility use cases?

Check out the incredible speaker line-up to see who will be joining Melda.

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