Khalid Adam

Khalid Adam

Digital Tech Director: Site Experience & Convenience, Platforms & Shared Service BP

Day 1 | 16th June

11:45 AM PREDICTIVE AI PANEL: Delivering predictive personalisation: How can you leverage AI to tailor the customer journey at scale and drive conversion?

  • How can predictive AI help anticipate customer needs and trigger personalised journeys that improve conversion and LTV?
  • How to combine CRM, transactional, and behavioural data to deliver hyper-relevant content and offers in real time
  • How can retailers balance personalisation with privacy, particularly as UK consumers grow more data-conscious?

Check out the incredible speaker line-up to see who will be joining Khalid.

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