Greg Deacon
Vice President Media Ads, Groups and Business Development Snappy ShopperDay 2 | 17th June
3:00 PM RETAIL MEDIA INTERVIEW: Setting the standards: How can you standardise retail media metrics to unlock greater advertiser spend and grow a retail media business?
- How can standardised impression, viewability and attribution metrics build trust and drive larger media investments from brands?
- How can internal alignment on definitions and benchmarks make your retail media network more competitive within social and search channels?
- How can consistency in metrics unlock multi-brand multi-market campaign planning?
Check out the incredible speaker line-up to see who will be joining Greg.
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