The Global Retail Alliance (GRA) is made up of world’s largest and most representative retail industry network, providing the latest insights and delivering tailor made services that provide the fundamental insights needed to successfully navigate today’s increasingly complex business-to-shopper (B2S) environment.

We have a worldwide team of dedicated professionals, recruited from different geographic areas where we are present.

The alliance comprises of an interconnected, global network of retailers, brands, agencies, suppliers, manufacturers, design firms, management and consulting businesses, as well as academic institutions. Our mission is to inform our members of the changes influencing the outlook of retail markets, by educating, advocating, and building connections between members, through insights conducted from studies, conferences and summits, networking events, and recognition awards.