The DMA is the UK's trade association for the data and marketing industry, representing over 700 organisations and 27,000+ marketers. It champions a customer-first approach and demonstrates how responsible, innovative use of data drives business growth. Guided by the DMA Code, it sets industry standards and supports marketers through public affairs, learning, resources, and research.

Rooted in ethical principles, the DMA promotes a blend of technology, diverse talent, creativity, and insight to help the data and marketing community thrive. Its mission is to strengthen the industry, raise standards, and ensure customers remain at the heart of effective and transparent marketing.